Saturday, December 10, 2005

Steve Rivers has the right idea about iPods

A couple of guys from musicbiz.com did an interesting piece -sort of a two-way diaogue in print. One of them is Steve Rivers, the former director of programming for Infinity. He's got more smarts than most... and here are some comments he made about the iPod and some recent discussion about "iPod fatigue:"

Riv: I love Rick, and highly respect him, but "iPod fatigue" seems to be something he's put on his Santa wish list. Just as Bill Gates turned Microsoft on a dime and centered on its success being Internet-driven, Steve Jobs has pulled another rabbit out of his hat with the iPod, and even renaming all the Apple stores as the iTunes stores. And the Apple hits just keep comin�. The new iPod, with the ability to view videos that the geeks are calling the viPod, now opens up another new way for Apple to compete. With Disney/ABC and NBC signing up to allow their content on iTunes, and Fox and ESPN about to join in, it's refreshing to see the television industry come to the party early rather than late. There was a time when they stood their ground and allowed cable TV to seize market share; this time they seem to be saying, "We're ready to put one foot in this pool."

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